Post by account_disabled on Dec 9, 2023 8:05:51 GMT
These actions are also all automated. All the results achieved are measurable , the processes put in place are adaptable and scalable , the entire management of the inbound marketing and demand generation activities followed by Horsa Group is now tidy and optimised. From the student at his first Marketing lesson, to the director of a multinational company, we all share a general and inviolable rule on this discipline.
Marketing has the objective of solving a problem that afflicts its public , by offering a product or service as solution. This reasoning is, if we think about it, quite linear: if a pipe breaks in the house, I call Job Function Email List a plumber, if I need a new cell phone, I will search the internet for the best solution or go to the nearest electronics store. But is this “problem – solution” logic really always the best way to communicate.
In other words, is everything always that simple? Emotional communication in the B2C world If we are not totally profane in the world of Marketing, we will answer this question in a simple and immediate way: “No! Users are not always aware of a problem.” Or even better: “No! The purchase decision is often not guided by a rational solution, but rather by a highly emotional decision." In the B2C world it is easy to find infinite examples of this phenomenon.
Marketing has the objective of solving a problem that afflicts its public , by offering a product or service as solution. This reasoning is, if we think about it, quite linear: if a pipe breaks in the house, I call Job Function Email List a plumber, if I need a new cell phone, I will search the internet for the best solution or go to the nearest electronics store. But is this “problem – solution” logic really always the best way to communicate.
In other words, is everything always that simple? Emotional communication in the B2C world If we are not totally profane in the world of Marketing, we will answer this question in a simple and immediate way: “No! Users are not always aware of a problem.” Or even better: “No! The purchase decision is often not guided by a rational solution, but rather by a highly emotional decision." In the B2C world it is easy to find infinite examples of this phenomenon.