|
Post by juthi52943 on Dec 24, 2023 6:39:48 GMT
Were able to see, try on and purchase Gucci digital items. COOKIES WILL DISAPPEAR BY 2023 Are we very close to a great turning point in the world of the web? Maybe yes. Google has in fact declared that from 2022 Chrome will no longer support third-party cookies. This prevents the unique identification of users for tracking, profiling and retargeting . Translated for users this means more privacy of their data. This decision will define the end of a way of Job Function Email List online advertising, extremely profiled based on interests but considered disrespectful of users' privacy. OMNICHANNEL USER ENGAGEMENT Omnichannel marketing develops around us in every moment of our daily life. The points of contact between brands and consumers are increasing more and more, completely transforming purchasing habits. online with a Google search, for example, or on social media asking other consumers for advice; you can continue with an online order followed by collection in store. Along the way, he may be prompted by promotions received at home or on his smartphone or by an email from one brand or another.Today a business that limits itself to selling only in the physical store can lose its potential customers. The key to success is to create a purchasing experience that connects real and digital sales points, therefore aiming for omnichannel marketing . MORE AND MORE TOWARDS PROSUMERISM For many this will sound like a new word: the English word prosumer is made up of the words producer and consumer.
|
|